No other Sydney region makes celebrities of its selling agents; many of whom drive the region’s small distances in high-performance cars.
Others, like the agent who set the Australian house price record with the $100 million sale of “Freshwater” in September 2018 star in a video about Freshwater and “Elaine” next door which he also sold for a paltry $71 million. Both of those properties are in Point Piper around the corner from the last elected prime minister’s waterfront mansion.
Property is hot gossip and most real estate transactions result from schmick selling campaigns culminating in an aggressive auction.
The rest – around 45% (higher for tightly held, debt-free properties over $ 4 million) – sell off the market to buyers in the know including well-connected Sydney eastern suburbs buyers’ agents such as Curtis Associates who, over many years, have earned reputations for being well prepared, realistic, discrete, trustworthy and decisive.
These are not the buyer’s agents offering sellers’ agents referral fees which are illegal in NSW and lead to more doors being closed than opened to them.
Also read: Gentrification: What it means for Sydney property buyers
Prior to the GFC, the premium end of the eastern suburbs’ residential property market was driven by bonus-earning investment bankers. Afterwards, it was the Chinese buyers.
Now it’s diverse, post-IPO cashed up HNWs, Fintech as well as IT entrepreneurs joined by overseas buyers who, in the reverse of what happened pre-GFC, see Sydney’s eastern suburbs’ real estate as a hedge against global share market volatility and currency fluctuations. This includes some from New Zealand as well as Brexit fleeing expatriates taking advantage of the falling Australian dollar and hoping for a stronger pound. Competent eastern suburbs buyer agents should know the reasons for the difference between what now is happening above $4 million and what happened in 2007/8.
As you will see, however, there is much more to the eastern suburbs’ property market than trophy homes and flashy cars. There is also a property for everyone if they can afford to buy it.
While the undoubted attractions of these suburbs make them resilient to market cycles, an eastern suburbs buyers’ agent should also know that none of the region’s many micro markets is bulletproof and that its current auction clearance rates are higher than other regions only because of higher non-reporting rates.
For proof, SQM’s just released Boom and Bust Report 2019 reveals that over the past seven years, Point Piper actually recorded the region’s lowest annual house price trend of -3% and Corelogic’s Q2 2018 Pain and Gain Report discloses that the percentage of sales at a loss that quarter in each of the three local government areas (LGAs) comprising the eastern suburbs – Randwick, Waverley and Woollahra – were 0.7%, 2.1% and 3.5% respectively.
Everyone agrees Sydney’s eastern suburbs lie between the eastern seaboard, Watsons Bay in the north and La Perouse in the south.
Opinions differ as to the western boundary.
Domain generously runs a line from Pyrmont to Botany via suburbs such as Eveleigh and Alexandria which therefore includes Sydney itself, Dawes Point and Millers Point. This makes no sense because it begs the question ‘east of what?’
Least generous is the ABS with its ‘Statistical Area Level 4’ putting the line through the middle of Rushcutters Bay Park, the western boundaries of Centennial Park and the ‘wait 15 years to get in’ Australian Golf Club before it heads south from Kingsford to Port Botany:
While this article uses the ABS definition, in practice Elizabeth Bay, Potts Point, Rushcutters Bay, Woolloomooloo, Darlinghurst, Surry Hills and Redfern join the list.
In addition to the three LGAs mentioned, the eastern suburbs comprise two Commonwealth electorates whose boundaries almost mirror the ABS definition. They are Wentworth to the north of Randwick and Kingsford Smith to the south. As an indication of the diversity between the two, in the 2017 Same Sex Marriage Survey the former electorate returned the fourth highest Australian ‘Yes’ vote at 81% whereas the latter returned only the equal 58th highest at 64%.
It’s no surprise those suburbs host the course chosen for the annual City to Surf which is the world’s fifth biggest fun run.
By the finish line, its runners (and others) will have travelled over and past these parts of the Harbourside precinct:
What’s not to like?!
Well, these are just some of the negatives and risks of which property buyers should be made aware:
South and to the west of the Harbourside and Beachside precincts is Parkside; so called because of suburbs orientated around Centennial, Moore and Queens Parks like:
Risks and negatives here include:
To the south of Parkside lies the Kingsford Smith electorate. Being orientated around the other four golf courses, we call this the Golfside precinct and its suburbs include:
Partly because of its distance from the city, lack of a railway and a relatively high concentration of public housing, Golfside has been regarded by some as the least fashionable of the eastern suburbs. This proved unwise: according to SQM, over the past seven years, some of its suburbs recorded the eastern suburbs’ strongest annual house price growth trends with Coogee and La Perouse both exceeding 8.6%.
Risks and negatives in this precinct include:
Eastern suburb buyer agents should base any property advice on key data including these from 2017:
Key Driver | Sydney eastern suburbs # | Sydney eastern suburbs % | Greater Sydney % | NSW % |
Population | 283,752 | – | – | – |
Population growth (2011 to 2016) | 5,073 | 1.82 | – | 1.67 |
Working age residents (25 – 54 years) | 124,678 | 47.6 | 43.5 | – |
Growing families (0-14 years) | 40,142 | 15.3 | 18.7 | – |
Health care, social assistance, education, training, professional, scientific and technical services | 28,454 | 41.9 | 31 | – |
Households earning $2,500 pw or more | 36,616 | 37.3 | 28.3 | – |
Tertiary educated (bachelor’s or higher degree) | 92,230 | 41.6 | 28.3 | 23.4 |
Housing:
| 27,180
22,867
44,162
24,654
34,386
55,580 | 25.7
21.6
41.7
21.2
29.6
47.8 | 27.7
31.5
32.6
55.0
20.3
23.5 | –
–
30.3
–
–
– |
Work more than:
| –
– | 53.5
20.9
| 45.8
14.8 | –
– |
Of Jewish faith | – | 8.4 | – | 0.5 |
Also relevant to understanding the region’s profile are these demographic indicators for the three LGAs:
LGA | Over 65 years % | Changed address in last 5 years % | Public transport to work % |
Randwick | 13.4 | 46.3 | 27.9 |
Waverley | 12.7 | 47 | 33.5 |
Woollahra | 18.7 | 47.7 | 29.8 |
NSW | 16.3 | 39 | 15.9 |
Sources: ABS 2016 Census, ABS ERP 2017, NIEIR, .id the population experts, Curtis Associates
The picture painted by this data is much more nuanced than all the high-profile property sales suggest. Compared to other Sydney LGAs, the eastern suburbs are in fact largely populated by high-income earning, well-educated and time-poor renters (not owners) living in medium to high-density dwellings for whom children are less of a priority and who are also highly mobile.
Of the three segments which .id the population experts project to be the focus of growth in the next 20 years, on current trends the eastern suburbs will be home more to …” those people moving through their peak-earning years” and less so to the other two growth segments being the retirement-aged population (baby boomers) and those with school-aged children.
This has implications for anyone buying in the region. The high percentage of renters also makes many property values vulnerable to recent credit restrictions imposed on investors and possibly, to any changes to negative gearing and the CGT discount if there is a change in Federal government in 2019.
The conclusion from the # 1 Eastern Suburbs Buyers’ Agent
While there is a lot to consider when buying property in the eastern suburbs, its negatives are far outweighed by its positives.
If you are considering an Eastern Suburbs buyer’s agent to do so, hopefully, this article will help you make the right choice.
Happy hunting!